After the first batch of 1,536 cars sold out in two months, an additional 591 cars sold in just three days.
On the heels of its first supply of electric cars based on the application period from January 25 through April 7, purchase orders for Daegu Metropolitan City’s second supply of 591 cars (which began on September 13) were filled within three days. With the number of waitlist applicants continuing to increase, Daegu citizens’ enthusiasm for electric cars seems to have no end in sight.
mStarting with 200 electric vehicles (EVs) in 2016, Daegu Metropolitan City aims to supply 50,000 EVs (five percent of the total number of city-registered vehicles) by 2020. In January, the city began supplying a goal of 2,000 cars for 2017.
mThe number of purchase orders for the first supply (which began on January 25) exceeded 1,500 (the original goal) by March 25, or within just two months. As a result of this high demand, Daegu has become the most active supply site for EVs in Korea.
mDue to the overwhelming response to the first batch, a second batch of 591 EVs was created, which sold out within three days. In 2016, the average number of EV applications equaled one per day. This year, the average number per day for the first batch was 25, while for the second this number jumped to 200. The steep rise in the number of applications shows the rapidly-growing interest of Daegu residents in owning electric vehicles. If this trend continues, the city’s goal of 50,000 EVs by 2020 will be easily reached.
mIn 2016, Daegu Metropolitan City had supplied 314 units. As of October 2017, the city had supplied a total of 2,441 units (first batch of 1,536, second batch of 591)— well exceeding its goal of 2,000.
mOf the 2,127 cars that have been purchased and delivered, the preferred model was the Hyundai Ioniq at 1,561 cars (73 percent). The remaining 27 percent were made up of the following: Renault Samsung’s Twizy (218 cars, 10 percent), Kia’s Soul (78 cars, four percent), Renault Samsung’s SM3 (66 cars, three percent), and Chevrolet’s Bolt EV (44 cars, two percent).
mThe enthusiasm for Daegu citizens on electric car ownership is believed to be based on Daegu Metropolitan City’s efforts to maximize user convenience in the form of various discounts and fee exemptions (e.g. toll fee exemption for Daegu’s paid roads [Beomanro, Apsan Tunnel], public parking discounts, Daegu Bank’s EV loan, and a first-in-Korea 24-hour call center for EV chargers) in addition to benefits offered by the central government (such as tax incentives and 50 percent discounts on highway tolls).
mIn addition to the slow-speed chargers provided to purchasers of electric cars, Daegu Metropolitan City has worked on creating a public charging station infrastructure since 2016. As a result, the city currently operates 100 chargers (27 high-speed, 73 slow-speed) of the 165 available nationwide (the Ministry of Environment operates 12, Korea Electric Power Corporation operates 28, and there are 25 in the private sector).
mThis year, a total of 219 chargers (59 slow-speed and 124 high-speed) are expected to be installed: 88 in Daegu Metropolitan City (70 high-speed and 18 slow-speed), 104 by the Ministry of Environment (6 high-speed, 98 slow-speed), 18 by the Korea Electric Power Corporation (all high-speed), and 9 by the private sector (1 high-speed, 8 slow-speed). An accumulated total of 384 chargers nationwide by the end of the year is expected to significantly reduce the discomfort and inconvenience experienced by EV owners when needing to charge their vehicles.
mIn accordance with the increasing ownership of electric vehicles, Daegu Metropolitan City is planning to install 700 public chargers by 2020 to create a ratio of one per 500 square meters.
mAs a provision for EV purchase cancellations, Daegu Metropolitan City has accepted an additional number of applications that corresponds to approximately 30 percent of the extra supply of 591 cars. If an individual who is receiving support funding cancels his or her purchase, in accordance with Ministry of Environment guidelines, car models that can be released by the end of the year are prioritized for support funding. In the event that the car’s release has to be postponed to 2018 due to the circumstances of the manufacturer, the newly-selected individual will receive support based on 2017 standards.
mIf there are applicants who do not receive support funding by the end of the year, the designation of additional funding recipients will be brought to a close in December. Applicants and dealerships will be sent a text message containing details on the EV supply plans for 2018 (which will begin in late January of that year).
mDaegu Mayor Kwon Young-jin stated, “We are very excited for the enthusiastic response by Daegu residents to our EV supply project. Daegu Metropolitan City will do everything we can to create an infrastructure that minimizes any inconvenience for drivers of electric vehicles. We also ask that these drivers adhere to car charging etiquette as they show respect for other drivers. Together we can create a city that is a leader in electric vehicles.”